Qualitative Research

• Focus Groups (Virtual and in person)
• Extended Sessions
--- Including Brand Essence

• Evaluation of Advertising Materials
• Consumer Product Tests
• Package Testing
• Consumer Habits
• Internal Employee Research
• Naive Listening
--- Including External Venues
--- in Home Observation

• Depth Interviewing
• Image studies

Quantitative Research

• Computer Assisted Personal Interviewing (CAPI)
• Computer Assisted Telephone Interviewing (CATI)
• Computer Assisted Web Interviewing (CAWI)
• Customized Surveys
---Habits and Attitudes Studies
---Market Segmentation Analysis
---Product Testing
---Advertising Recall And Evaluation
   of Creative Materials
---Innocheck/ Concept Testing
---Corporate Image Studies
---Customer Satisfaction Surveys
---Trade Research

• Omnibus Surveys
• Econometric Studies
• Mystery Shoppers
• Observation Traffic Count