Trusted by global and Caribbean brands
Started in Port of Spain in 1970. Still family-run. Still doing original Caribbean research, in-house, end to end.
Caribbean Market Research Ltd. was established in 1970 in the twin island Republic of Trinidad & Tobago. Over more than five decades, we have run quantitative and qualitative studies across the English, Spanish, French and Dutch-speaking Caribbean for regional brands, multinationals and the Caribbean offices of Fortune 500 firms.
We use conventional methods where they work and modern methods where they don't. Our field teams grew up in the markets they research and that shows up in response rates and the quality of the open-ends.
We don't parachute in for a project and leave. Our field teams live in the markets we cover and work in English, Spanish, French, Dutch, Patois and Papiamento. The same enumerator bench is in market month after month, which is what gets a low-incidence study to fielded sample without burning the population.
Today, fieldwork, data processing, project management and client communication all run out of our Port of Spain office. One team in Port of Spain, 55+ years in continuous operation, runs studies across 20+ Caribbean territories.