Trusted by brands across the Caribbean
Tablet-based in-person interviewing across the Caribbean. In-home, central location and retail intercept fieldwork with GPS-validated routes, photo capture and complex script capacity.
Some questions cannot be answered down a phone line or on a laptop. Pack recognition, shelf-impact tests, concept boards, taste tests, on-pack claim comprehension, anything physical. CAPI is the method for those.
We run CAPI out of a network of trained field interviewers across Trinidad, Jamaica, Guyana, Suriname, Barbados and the OECS. Every interview runs on a tablet with CAPI software, GPS time-stamping and photo capture. Fieldwork supervisors route and validate each day's interviews so the dataset that arrives is already audited.
Typical engagements include in-home interviews, central-location product tests, retail intercepts and shop-alongs. Survey length runs comfortably to 30 minutes.
Show a pack, a shelf photo or a mock-up and capture reactions on the spot. The respondent is looking at the real thing, not describing it from memory.
Household categories where the answer depends on what is actually in the kitchen, the bathroom or the shopping bag. The interviewer is in the room with the product.
Mall, supermarket or fuel-station intercepts for categories where the decision happens in the moment and memory decays by the time the respondent gets home.
Studies past 25 minutes. CAPI holds up where CATI drops out and online break-offs kill the sample. The interviewer keeps the respondent engaged.
Sequential monadic taste, use and pack tests with paired-product preference scoring. Two products, blind, in rotation. The interviewer manages the rotation, palate cleanse and timing so the test is administered the same way every interview.
Enumeration districts or retail locations chosen against a representative frame. Routes clustered so field time is spent interviewing, not travelling.
Questionnaire coded into the tablet software with full routing, rotations and stimulus handling. Photo capture fields built in where the brief needs them.
Full-day briefing, role-play and a 10-interview pilot per region before launch. Issues surface before the main field goes live.
Every interview is GPS time-stamped. Supervisors review route logs daily. Interviews that fall outside the sample frame or below timing thresholds are flagged and re-done.
Fifteen percent back-check on completes, phone or in-person. Dataset cleaned, labelled and delivered in SPSS or Excel with topline tabs inside a week.
Four outputs at close. Built so a client-side researcher, a regulator or an agency partner can follow exactly where each interview came from.
In-home fits household categories, personal care and anything where the respondent needs to reference what is actually in the house. Intercept fits impulse, retail, FMCG and anything where the decision happens at point of sale. Most briefs use one or the other. Hybrid designs are viable when the budget allows.
Yes for anything with routing, complex stim or a sample size above about 200 interviews. Paper still has a niche for very rural work where tablet battery life becomes a logistical constraint. We stock both and choose per brief.
Yes. Shelf photos, pantry inventories, on-pack claim photos, shopper bags. The tablet fields include photo capture and every image is linked to the respondent record in the dataset. Photos stay on the interviewer tablet until sync, then upload to the study server.
GPS time-stamping flags interviews that are too fast or in the wrong location. Supervisor review runs daily. Fifteen percent back-check by phone or in person. Interviewers who fail validation are removed and their interviews re-done. Every step is documented in the disposition report.
Trinidad and Tobago, Jamaica, Guyana, Suriname, Barbados and the OECS directly. For Belize and the French and Dutch Caribbean we partner with in-country field teams under our supervision and QC protocols. Spanish-speaking markets are covered with bilingual interviewers.