Trusted by brands across the Caribbean
Mobile-first questionnaires, thumb-friendly grids and real-time field dashboards. Designed for the digital segment of the Caribbean where online works. Paired with CATI or CAPI where it doesn't.
Online beats phone on cost, speed and on questions that want video stimulus, image rotation or forced-choice tasks. It loses on reach when the target crosses older, rural or unbanked segments. Our job is knowing which lane the brief sits in and sourcing sample that actually matches it.
CMR runs online surveys off vetted regional panels, client customer lists and bespoke social recruits. Questionnaires are coded mobile-first because two thirds of Caribbean completes arrive from a phone. Field dashboards update every hour so quotas, dropout rates and median length stay visible while the study is live.
Deliverables match the CATI standard. Full dataset, source breakdown, speeder and straight-liner flags removed, topline tabs inside 48 hours of field close.
Pack shots, ad boards, video stimulus. Online lets respondents see the work at full resolution on their own device. Rotation and randomisation baked in.
Your CRM has email addresses. Banks, telcos, insurers, loyalty programmes. A hosted survey link on their channel clears 20 percent response inside a week.
Video stimulus, branching on exposure, forced recall and unaided recall. Turnaround matters for media planning so online fits the clock.
Youth category usage, digital wallet adoption, e-commerce, streaming. If the category is the digital segment, online is the native read.
Panel, client list, social recruit or blend. Choice is driven by the target and the incidence. Quota plan locked before programming so the brief matches the reachable audience.
Every grid, slider and open-end designed for a 5-inch screen first. Complex routing, piping, randomisation and quota logic coded and tested end to end before a single invite is sent.
First 50 completes pause the field. Median length, dropout points, open-end quality and device split get checked. Script issues fixed before full launch.
Client login shows completes by source, quota status and median length hour by hour. No waiting for a weekly update. Quotas rebalance automatically when a cell over-fills.
Speeders and straight-liners flagged and removed. Open-ends coded. SPSS dataset with labelled variables plus topline tables inside 48 hours of field close.
Four outputs at close. A dashboard while field is live. The whole point of online is speed and visibility. The deliverables match.
Of the digital Caribbean, fully. Of the general population, partially. Online over-reads younger, urban and more affluent. If the brief targets the whole population we pair online with CATI or CAPI to fill the offline gap. If the brief targets the digital segment online alone is representative of that segment.
Ten to twelve minutes is the comfort zone for mobile. Fifteen works with strong incentive and tight script design. Anything longer bleeds dropouts from the mobile base and skews the sample toward older desktop respondents.
For long studies we either split into two waves or use CAPI where the interview can run 30 minutes in person with no dropout risk.
We work with vetted regional and global panel suppliers that certify compliance with ESOMAR 28. Panel choice depends on incidence, target market and category. For client customer databases we host the survey, invite from your channel and apply the same quality rules to the resulting sample.
Native HTML5 video embedded in the questionnaire, auto-play forced with audio unmute required to continue. Timestamped playback logging proves the respondent watched. We cap file size and use adaptive delivery so rural and lower-bandwidth respondents still complete.
Median length cutoff removes speeders. Straight-line detection flags non-engagement on grids. Open-end gibberish detection removes bot or disengaged responses. Attention-check questions embedded in the script. Every removed respondent is documented in the fieldwork summary.