Trusted by brands across the Caribbean
Computer-assisted telephone interviewing across the Caribbean. A trained local interviewer team running disciplined samples for quant studies where phone still beats web on reach, quality and honesty.
Online panel coverage in the region is thin and skewed. Mobile penetration is near-universal but a well-designed phone study still beats a cheap online survey when the brief calls for a representative general-population sample, rural reach, older respondents or a 20-minute interview that no-one will finish on a web form.
CMR runs CATI out of its Trinidad call centre with trained local interviewers, CATI software with live disposition tracking and supervisor monitoring on every shift. Samples run off random-digit dialling, client-supplied lists or purchased frames. Quotas enforce regional and demographic balance as fieldwork progresses.
Every study ships with full interviewer disposition codes so the response rate, cooperation rate and refusal patterns are documented the way serious clients expect.
Any quota sample that includes rural, older or unbanked respondents needs phone. Online alone delivers a younger, urban, better-off read no matter how cleverly weighted.
Elections, referendums, policy tracking. CATI gives you probability-based sampling with margin of error you can defend to a newsroom, a campaign or a regulator.
Decision-makers, small business owners, agricultural buyers, clinicians. Named-list CATI reaches them. An email invitation rarely does.
Banking, telecoms, utilities, insurance. When the interview needs probing on sensitive experiences and the respondent needs to hear a voice, phone outperforms every self-serve channel.
RDD for general population, client list for customer base, purchased frame for B2B. Quota structure locked with the client before fieldwork so the sample plan is defensible.
Questionnaire coded into CATI software, routed, tested end to end. Timing pilot confirms average length matches the plan so quotas and costs stay in budget.
Every interviewer gets a written brief and a live run-through. A 20-interview pilot flushes any script issues and confirms the question flow reads naturally on the phone.
Supervisors listen to live calls through the shift. Disposition codes update hour by hour. Quotas rebalance daily so nothing over-fills and nothing gets missed.
Ten percent back-check on completed interviews. Dataset cleaned and labelled. Topline tabs inside 72 hours of field close.
Four outputs at close. Built so a research director, a client-side insights team or an auditor can follow the method and trust the numbers.
Mobile is the default across most Caribbean territories now. Landline still has its place for older respondents and for rural coverage in Guyana and parts of Suriname. Most studies use a dual frame with landline and mobile quotas set to match the target population.
Fifteen minutes is comfortable. Twenty minutes works with good questionnaire design and well-trained interviewers. Anything longer needs careful piloting because break-off rates start to hurt the sample beyond that point.
For studies that need more than 25 minutes we usually recommend splitting into two waves or mixing CATI with a short online follow-up.
Yes. Our CATI centre dials into Trinidad, Jamaica, Guyana, Suriname, Barbados, the OECS and the wider English-speaking Caribbean. For Spanish-speaking territories we run bilingual interviewers. For Haiti and the French Antilles we partner with in-country teams under our supervision.
Live supervisor monitoring on every shift. Mandatory briefing and pilot before launch. Ten percent back-check validation on completed interviews. Interviewers who fail calibration or back-check are pulled off the study. All of it is documented in the disposition report.
English across the region. Spanish for the Dominican and Latin American territories covered through our partners. Creole and Patois where the target population needs it. Briefs that cross languages get separate script versions so the question meaning holds across translations.