Services  /  CMR Pulse

A fast national read on our online panel

The Omnibus's faster companion. Bring a short set of closed questions. We field them on our Trinidad online panel and you get a clean topline in about a week.

Sample
About 400 completes
Questions
Up to 5 closed
Output
Topline and charts
Turnaround
About one week
What It Is
A quick read when you cannot wait for a full study

CMR Pulse fields on our own Trinidad online panel. You bring a short set of closed questions. We program and field them. The answers come back fast as a clean topline. It is built for the moments a decision cannot wait for a full custom study.

A typical Pulse targets around 400 completed responses across Trinidad, balanced by region, age and sex, which is enough for a firm national read and the main sub-group cuts. You bring up to five closed questions per run.

Because the sample is our own panel and not bought in, Pulse moves quickly. Results come back in about a week, read by the groups that matter.

When To Use It
When to reach for Pulse
Pulse is the quick, low-commitment read for when speed matters more than depth.

A fast pulse check

An awareness, usage or preference question you need read this week, not next month.

Reacting to a moment

A competitor move, a price change or a news event you want a quick public read on while it is still live.

A pre-test before you commit

Sense-check a concept, a claim or a shortlist before you commission a full study.

Between omnibus waves

A couple of tracking questions you want answered online in the gap between larger studies.

How We Do It
How Pulse works
From your questions to your topline in about a week.

Send your questions

Bring up to five closed questions. We check wording and answer options and confirm how each one will be asked.

Fielded on the panel

We program the questions and field them to a national Trinidad sample on our own online panel, balanced by region, age and sex.

Cleaned and cut

We remove speeders and low-quality responses and cut the results by the groups that matter.

Topline delivered

You receive a topline results table with charts in about a week. An Excel data file or a short summary is available on request.

What You Get
What you get

A clean topline you can act on, fast.

  • Topline results table. Every question read by region, age and sex, so you can see how each group answered
  • Charts. The headline numbers laid out for a quick read and easy sharing
  • Optional data file. An Excel data file or a short written summary of the findings, available on request
~400
Completes
1 wk
Turnaround
5
Questions
Trusted by brands across the Caribbean
Sagicor Republic Bank GraceKennedy Angostura Digicel Deloitte
Common Questions
What clients ask
Who is on the panel?

Adults across Trinidad, recruited to our own online panel and balanced by region, age and sex on each Pulse.

How many questions can I ask?

Up to five closed questions per run. Pulse is built for a quick read, so it keeps to a short, focused set.

How fast are results?

About a week from the day your questions close. Because the sample is our own panel, we do not wait on an outside supplier.

Can I get the data file?

Yes. The topline and charts are standard. An Excel data file or a short written summary is available on request.

Start a Project
Have a quick question for the market?
Send your questions and the read you need. We will confirm scope, timing and cost.
Request a Proposal →